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Radio is ... Brand Building
Positioning a brand relies on a word, a concept or an attitude - all easy to achieve personally, frequently, recently and economically on radio.
Radio is ... Selective
Radio can contact a mass audience or pinpoint a specific consumer group.
Radio is ... Accessible
Radio is accessible to virtually every consumer.
Radio is ... Recent
Radio reaches prospective customers at the most timely and relevant moments, influencing purchasing decisions.
Radio is ... Portable
Radio is mobile and travels everywhere with the consumer.
Radio is ... Frequent
Frequency of exposure builds awareness of brands. And, because of strong station loyalty, it is easy to impact the same people more frequently.
Radio is ... Intrusive
When a message is of interest or relevance to listeners, they listen intently.
Radio is ... Flexible
With radio you can react instantly to changing market conditions.
Radio is ... Personal
Radio is an ideal medium for creating rapport with customers because it has a one-on-one involvement with them.
Radio is ... Creative
With radio, creativity is limited only by your imagination.
Radio is ... Complementary
With people spending the majority of their media time with radio, use radio to overcome the shortfalls of the other media and to enhance overall campaigns.
Radio is ... Direct
Radio can trigger immediate responses by creating a sense of urgency.
Radio is ... Local
Radio can localise advertising messages geographically or psycographically.
Radio is ... Affordable
Radio is the most cost effecient of all advertising mediums.
Thanks to the Radio Marketing Bureau online
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